Holographic Reality

Holograms revolution


AUTHORS: Behruz Hairullaev, Nicholas LiCausi, Brandon Muir
PLACE: London
YEAR: 2049
STATUS: Unbuilt
INSTAGRAM [1]: @behruz_hairullaev
INSTAGRAM [2]: @nk.lc
INSTAGRAM [3]: @b_rad_muir
WEBSITE [1]: hairullaev.com


For decades, films and media outlets have portrayed holograms as the technology synonymous with the future. Through advancements, scientists and designers alike have been able to create scattering lights that create forms, but only at a small scale. As of now, we have three-dimensional viewings through two-dimensional screens. Oftentimes, this comes with many limitations and its redundancy is quite monotonous. In its place, Virtual and Augmented Reality has been rising in popularity as it attempts to link the digital and physical worlds. However, this technology is severely falling short of becoming a truly interactive experience.


ISSUE AT HAND. VR/AR innovations, like most of today’s technologies, have changed social norms, causing a paradigm shift towards social diversion. Ironically, a commodity that is intended to connect and draw people closer, has driven us apart. More specifically, unlike holograms the recent VR/AR phase has isolated its users by having them put on a headset for an individual experience. When using these devices, people are absorbing content alone, unaware of their surroundings and unable to share their encounters. It is time for the world to witness and interact with the hologram revolution led by “Holographic Reality”.

CONCEPT. To counter the treatment of technology as a personal endeavour, this venture aims to provide a versatile communal experience to a static environment. “Holographic Reality” is a physical structure with a virtual application. Calling it a skyscraper merely scratches the surface. Instead, it can more appropriately be described as an open canvas for holograms, ready to showcase various forms of media without hassle. Observers can take in the relaxing activity of bird watching by day and rejoice over their favourite sports team’s victory by night. No matter what the application, one common theme persists: being outside and appreciating shared digital environments together.

APPLICATION. The beauty lies within the structure’s simplicity, versatility, and practicality. With holograms, billboards no longer need to be replaced, demolition projects no longer need to occur, time no longer needs to be wasted and resources no longer need to be exhausted. With holograms, you can see, sense, and connect with art, advertising, and entertainment in greater depth than ever before. All things considered, the dynamic nature of “Holographic Reality” will bring digital technology to the forefront of the physical experience while rethinking and reviving human intercommunication.


Behruz Hairullaev is an architectural designer that also revolves his work around the fields of graphic and brand designs. Hairullaev got his Bachelor of Architecture degree in 2016 from New Jersey Institute of Technology. Next year he will be attending graduate school studying Digital Fabrication. Behruz has a passion for photography, sketching, painting, traveling, and music producing. Currently, he is working as an Architectural Designer at an Aviation firm in NYC.

Brandon Muir graduated NJIT with a Bachelor of Architecture in 2017. Since then, he has participated in numerous architectural competitions and has gained much success from it. He has a Real Estate license and soon he will possess an architecture license as well. Currently, he is a Technical Designer for retail architectural firm in NJ.

Nicholas LiCausi is fascinated by emerging technologies and the possibilities for using them to push the boundaries of architecture and design. LiCausi received a bachelor’s from the New Jersey Institute of Technology, where he studied motion graphics, digital fabrication, and computational design alongside architecture.

Prior to joining the Tulane School of Architecture, he worked in professional practice in New York City, where he specialized in 3D printing, virtual reality, and other digital technologies. LiCausi moved to New Orleans in the Fall 2018 and looks forward to exploring the city by bicycle. As an FAA licensed drone pilot, he also hopes to explore the city from above. Currently he is a Digital Fabrication Manager at the Tulane School of Architecture.


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