A dream for an Industrial Estate


AUTHOR: Irene Rodríguez
PLACE: Alcorcón Industrial Estate, Spain
YEAR: 2017
STATUS: Unbuilt
INSTAGRAM: @irenebowie


Urtinsa is an Industrial Estate placed in Alcorcón, a peripheral city near Madrid. Its degradation has been taking place for years, but new dynamics provoked by the users themselves are re-owning and transforming the pre-existing context. How could the architect take advantage of this processes, generating a new city and at the same time not forgetting the industrial estate’s past and history?

This project focuses on the tools that would be needed to allow the union of the users’ unconscious desires into one, so that the dream city ‘’created by everybody and for everybody’’, as Jane Jacobs would say, becomes possible. How to come up with the strategies that will turn An Industrial Estate into a contemporary and dynamic city?

My work reflects not only about architecture itself, but about systems. Systems that could allow the architect guide the user, but let the latter customize his own living space at every scale. The ”Calambur”, a Spanish literary figure, is the tool that the architect uses to rearrange and reinvent the ordinary urban elements to adapt them to a degraded industrial fabric.

“Calambur. A dream for an Industrial Estate” consists of a global intervention which adapts to the pre-existing situations, reinterpreting and reformulating the links and relations between a series of elements of the fully-fledged city. It is composed of a set of small interventions lodged in platforms of great dimensions that are based on the voids and abandoned spaces of the Industrial State, aiming to respect the dynamics taking place in the warehouses and giving importance to the domestic scale, as well as the past and memory of the place in which it is located.

The calambur, a Spanish literary device, is used as a reinterpretation tool to generate new combinations between the urban elements of the city, and those of the preexisting Industrial State, seeking a systematization of the strategy, with the objective of converting the domestic, the small, into a seed that will extend and materialize as a great synergistic whole. The question is then… How to adapt the elements of an already fully-fledged city, providing sustainable growth basis, to a degreded industrial fabric, without completely forgetting its character and its past?


Below, a series of technical drawings about the project, aggregation schemes, dimensions, functions and uses.



Irene graduated last year at the ETSAM (Technical School of Architecture of Madrid) after finishing her Master of Architecture at HERREROS Unit. Her career has taken place between the University of Alcalá, l’École Nationale Supérieure d’Architecture Paris-Belleville, the University of la República in Uruguay and this last year, the School of Madrid. She has also participated in Workshops in Cambodia, Paris and London (at the Bartlett School of Architecture). She has been an intern at Kengo Kuma & Associates (Paris Office) and Ruiz-Larrea & Associates, and is currently working at the office estudioHerreros, in Madrid.

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